About

We are a design house shaping brands beyond the rational into the emotional, reframing their context to be felt as art. We act as a prism distilling the light of brands to their essence through strategy, refracting it into meaningful design expressions and projecting it outward to activate work that resonates culturally. This approach has led us to collaborate with pioneering brands and innovators across art, culture, fashion, sport, sustainability, restoration and technology.

Julen Saenz is a Basque designer and creative director with 15 years of international experience building concept-driven brand identity systems. Before founding HIRUKI, he collaborated with leading global studios and in-house teams including Google Creative Lab, Apple Marcom Design, Collins, Forth+Back, U.N.N.A.M.E.D, DesignStudio, and R/GA, contributing to the development of identity systems for brands such as Nike, Apple, Bose, Google, Twitch, Arcane, Riot Games, British Airways, and IKEA.