Sugaar Restaurant

A Basque-inspired French restaurant housed in a classic 19th-century building in Paris’ iconic Saint-Germain-des-Prés.

The brand identity explores the tension between Basque terroir cuisine and Parisian fine dining—where pristine white tablecloths and polished silverware meet the intensity of a charcoal-fired kitchen.

The result is a design language that balances a sense of elegance with a the rawness of the charcoal and fire.

Transforming a restaurant into a culturally influential hub by capturing the tension between refined Parisian dining and the raw intensity of Basque charcoal cuisine.